It’s September! I noticed a lot of university students at the grocery store this weekend, their cart full of ramen noodles and Gatorade (bad food choices, IMHO). Summer vacations are over, routine is the new black.
I always loved September. I love the smell of tree leaves, the sound of a new notebook creaking open, the sight of fresh apples at the farm stand. It’s like a reset, a reboot on goals and perspectives.
NATIONAL CONFERENCE POST MORTEM
What did you take away from the RWA National conference? It’s been a few weeks, have you thought about some workshops you’ve attended, made a few career decisions based on growing trends? Or did you go back to the writing cave and forged on?
Either way, congrats! Nothing beat talking the talk, aka, writing.
I’ve attended many publisher workshops in Atlanta and I heard the genre “New Adult” mentioned several times. New Adult has been around for a few years but it’s the first time I’ve seen it firmly defined. The category targets a specific slice of population, both in stories and in marketing.
The advent of Fifty Shades and other similar series has propelled this new genre ahead.
I left Atlanta with several books and I’ve enjoyed the stories. Very sexy, the heroines are in their 20s, working and/or going to school, in that life period where hormones are raging and the heart is set on finding the “one”. Makes me want to be twenty again. But with my life experience intact.
HARLEQUIN COSMO READ
Harlequin launched their Cosmo Read Series and I find that niche super interesting. They have a red/pink page on the iBook store and I downloaded the first one by RWA’s president, Sylvia Day.
This genre will do well. My daughter is in that age category and notwithstanding the discomfort of knowing my baby girl is enjoying those sexy books, she is the New Adult consumer.
What’s your conference post mortem? What are your goals for the last semester of 2013? Please share below!